In an earlier blog post, we introduced you all to the term MontMOREncy cherry, and we promised an explanation. So what does MontMOREncy mean?
The Montmorency tart cherry is the most popular tart cherry grown in North America. These are the cherries you’ll find in your grandma’s cherry pie. Our dried cherries are made with a Montmorency tart cherry, as is our Tart Cherry Concentrate.
Farmers have long ago discovered that Montmorency tart cherries provide the greatest yield and are a great fruit to grow. Processors liked the Montmorency because it “pitted” well and the fruit held its flavor and color. Consumers loved the Montmorency for its sweet-tart flavor, its bright red skin, and its light flesh. Nature had developed her most perfect fruit!
Then in the early 2000’s, some researchers started poking and prodding our perfect fruit. Come to find out, our tasty Montmorency cherry is good for your health, too! The properties that give the Montmorency tart cherry its bright red pigment also has properties that promote wellness in humans, too.
Want the science behind our superfruit in (almost) plain English? Click on this link. It is a fantastic article.
Our industry has leveraged the strong clinical research and real world evidence of daily consumption of tart cherry juice into a wellness and health benefits message for consumers. Click on over to the industry page, www.choosecherries.com, to learn about all the health benefits of tart cherries.
Unfortunately, our industry has been challenged by inferior, imported cherry juice being sold as equal to our Montmorency tart cherry juice and concentrate. This imported juice does not have the health benefit properties that our USA grown Montmorency tart cherry concentrate does.
There is a difference!
Our MontMOREncy tart cherry juice contains MORE of the natural wellness properties that make MontMOREncy tart cherries a superfruit.
And that is why we spell MontMOREncy with the emphasis on more. It’s proven that USA Montmorency cherries are a superior superfruit. So when you buy tart cherry juice concentrate, make sure the brand uses only USA grown MontMOREncy tart cherries.
At Leelanau Fruit Company, we always and only use MontMOREncy tart cherries. For us, our source of cherries is right down the street, at our own farms. It doesn’t get fresher than that!
And remember, February is National Cherry Month. Click on over to our online store to grab some tart cherry juice concentrate. With ever order in February, you will receive a free gift from us!